Privacy Policy for FreshXchange UK Ltd

FreshXchange UK Ltd ("FreshXchange," "we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal data when you visit www.fresh-xchange.co.uk, sign up for a membership, or use any of our services (the "Platform").

1. Who We Are

FreshXchange is a UK-registered company facilitating verified connections between African suppliers and European/GCC buyers of fresh produce and related services.

2. What Personal Data We Collect

We collect and process the following data:

a) Information You Provide

• Name, email address, company, job title
• Phone number and WhatsApp contact
• Payment and billing information (processed via Stripe)
• Farm or buyer profile details (if applicable)

b) Automatically Collected Data

• IP address, browser type, device info
• Pages visited, time spent, referral source
• Cookies and tracking data (see Section 6)

3. How We Use Your Data

We use your personal data to:

• Create and manage your account
• Provide access to gated directories based on your plan
• Process membership payments securely
• Respond to support queries and fulfill service requests (e.g. SGS, verification, debt collection)
• Improve our website, services, and user experience
• Comply with legal obligations

4. Legal Basis for Processing

We process your data under the following legal bases:

• Contractual necessity – to provide you with the services you signed up for
• Legitimate interest – to improve and secure the Platform
• Consent – for optional cookies, newsletters, and direct marketing

5. How We Share Your Data

We may share your data with:

• Third-party service providers, including:
  • Stripe for payments
  • SGS or other inspection partners (only with your request)
  • Debt collection service providers
• Buyers or suppliers (if you opt in to share your contact details)
• Legal or regulatory authorities if required by law

We do not sell your data.

6. Cookies and Tracking Technologies

We use essential cookies for site functionality and optional cookies for analytics and personalization.

You can manage or withdraw cookie consent via your browser settings or our cookie banner.

7. Data Retention

We retain your data as long as you have an active account or as required for legal or business purposes. You may request deletion by contacting us at privacy@fresh-xchange.co.uk.

8. International Transfers

As a UK company serving international users, your data may be stored or processed in the UK, EU, or other countries with adequate safeguards in place.

9. Your Rights (UK/EU Residents)

You have the right to:

• Access your personal data
• Rectify inaccurate data
• Erase your data ("right to be forgotten")
• Restrict or object to processing
• Data portability
• Lodge a complaint with the ICO (Information Commissioner's Office)

To exercise your rights, email: privacy@fresh-xchange.co.uk

10. Children's Data

This platform is not intended for individuals under 18. We do not knowingly collect data from children.

11. Security Measures

We implement industry-standard security measures including SSL encryption, secure authentication, and restricted access to protect your data.

However, no system is 100% secure and you use the platform at your own risk.

12. Policy Updates

We may update this Privacy Policy from time to time. Changes will be posted at this URL with the effective date updated. Continued use of the Platform after changes indicates your acceptance.

13. Contact Us

For privacy questions, data requests, or complaints, contact: